DIGITAL SIGNAGE

Times are changing… Minds are changing… Signs are changing.

It’s all about conveying a message and getting it across to the right people at the right time.

Digital advertising has become the new innovative way to achieve all your marketing needs. The replacement of still, dull, non attractive posters with digital displays allows you to connect your message with your target audience. Dynamic, updatable content allows you to attract, engage and inform potential and existing customers. Moving images and text, video and animation combine to deliver compelling content that enhances consumer’s in-store experience.

Digital signage lets advertisers change their message instantly. Because digital signage can be controlled and implemented from a central location, there is very little time lost between concept design approvals. At any given point throughout the day, our digital signs can be reprogrammed with the latest ad campaign, price change or public message. It’s no longer necessary to wait for store staff to refresh your old advertisement display. It’s not permanent. Anything you decide to put there can be taken off or changed to your liking. These ads are full in color, rich in detail, and hi quality hi definition, you can’t accomplish that with any newspaper or magazine ad. Compare this with launching a traditional ad campaign. Think of the time and effort required for the design, and production of print based ad material and you can see why digital signage makes so much sense.

Case Studies

According to Arbitron Research (9/04 Study)
Nearly a third (29%) of retail-video viewers have made an unplanned purchase after seeing a product featured on the in-store video display.

More than three-quarters (+75%) of retail video viewers find the screens helpful.
More than half of retail-video viewers (52%) think more stores should install video displays.
If given a choice, 42% of retail-video viewers would prefer to shop at a store that has video displays versus one without.
Regarding content, 81% of all consumers, regardless of whether they have already experienced in-store video, are most interested in seeing video programming related to the store in which they are shopping.

According to OXT’s (Online Testing Exchange) July ’07 Study, digital signage catches the attention of more people than any other comparable advertising medium and was found to be more entertaining than any other except TV.

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